fbpx

Posted 2 months ago

The Public Relations/Content Specialist will nurture strong industry and media networks, increase awareness and develop a strong corporate image by developing and disseminating branded content for effective communication and media relations programs.

Must be a savvy wordsmith and talented content creator to write and produce various types of content on a continuous basis in a fast-paced environment, to expand our company’s traditional and digital footprint, awareness, followers and leads in the B2B and consumer brand spaces. The PR/Content Specialist will be expected to develop and sustain the company’s branding, positioning, messaging and voice across all content.

KEY JOB DUTIES & RESPONSIBILITIES

  • Develop and implement a public relations plan including strategy, goals, budget and tactics, seeking high-level placements in print, broadcast and online media.
  • Coordinates all public relations activities including media inquiries and interview requests.
  • Leverages existing media relationships and cultivate new contacts within industry, business and consumer media.
  • Creates content for press releases, byline articles, blogs, website, advertising, publications and presentations in support of driving leads and awareness, and/or other important marketing and sales metrics.
  • Maintains a keen understanding of industry trends affecting customers and make appropriate recommendations regarding communication strategy surrounding them.
  • Works with in-house staff and outside vendors to produce dynamic photo, video and multimedia content.
  • Manages and builds various email lists and campaigns, including branded templates, calls-to-action, and content.
  • Measures PR results and suggests nurture tracks for these segments to convert leads to customers.
  • Develops documentation and road maps for processes, A/B tests, and promotions that succeed through email.
  • Provides on-going competitive content assessment of all applicable web properties and social platforms. 
  • Ensures content quality for Phytonyx’s social media channels, overseeing Phytonyx’s Social Media Specialist.
  • Completes weekly status reports outlining major and minor deliverables.

ADDITIONAL SKILLS

  • Ability to learn new tools and applications quickly
  • Ability to work collaboratively in a fast-paced, deadline-driven environment
  • Remain current on new and emerging technologies in the social media and digital marketing space
  • Conceptual ability for potential digital and social campaigns

REQUIREMENTS

  • BA/BS degree in Marketing, Advertising, Communications, Public Relations or a related discipline or at least 3-5+ years of marketing experience producing content. 
  • Experience designing and executing successful public relations campaigns.
  • Exceptional writing and editing skills, including the ability to adapt the style, tone, and voice of our business’ various types of customers.
  • Solid experience with social media including blogs, Facebook, Twitter, etc.
  • Proficient in Microsoft PowerPoint and Word.
  • A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
  • Excellent organizational skills to work independently and manage projects with many moving parts.

PREFERRED

  • Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.
  • Experience building audiences online.
  • Proficient in MailChimp, WordPress, Adobe InDesign, Monday.com and CRM software.

Apply Online

Personal Information

A valid email address is required.
A valid phone number is required.

Professional Details